SA Rugby and the ALDO Group announced a brand-new partnership on Thursday, with the well-known lifestyle shoe company joining the national governing body’s family of partners as official dress shoe partner to the Springboks.
“ALDO has become synonymous with quality footwear and as we need the Springboks to look as sharp off the field as they are on it, it was a natural fit to partner with ALDO,” said Jurie Roux, CEO of SA Rugby.
As part of the new deal, ALDO will provide formal footwear to the men’s and women’s Springbok teams for their appearance on formal, official occasions.
As ALDO’s innovation strategy expands into comfort technologies, there will be an ongoing commitment to dressing the teams in shoes engineered to move.
Bernard Mostert, CEO of Frontier Co., ALDO said they were thrilled about the SA Rugby partnership, which will run for three years.
“ALDO is an anchor brand in our stable at FrontierCo.,” said Mostert.
“Following the 2019 Rugby World Cup, ALDO Global CEO David Benssadoun and I messaged Siya Kolisi to thank him for what the team had contributed to the nation. He quickly responded, and the rest is history.
“Our values and our passion for this country are well aligned. Just as the Springboks will continue to deliver inspiration, we will continue to invest in South Africa as we unify in this common goal.”